In creating, the only hard thing is to begin: a grass blade's no easier to make than an oak.
(James Russell Lowell, American poet, critic, essayist, editor and diplomat)
Mission
To enrich our students' and graduates' professional development
and improve their employability through excellent internationally oriented education
and research in the fields of business, economics and management so as to contribute
to the development of knowledge society and prosperity of the region, country and
global community.
Vision
To be internationally recognised for our academic excellence and social
responsibility.
Values
Our values are:
- Accountability and trustworthiness to those who we
serve.
- Creativity and innovation in what we do.
- Integrity and respect in the way we treat each other.
- Diversity and uniqueness in who we are.
Values conveyed through our functioning build our reputation in the eyes of all our publics.